âShe feels passionately about the transformational impact of getting this right together, both for the current generation and for many more to come. I know that she is keen to encourage all businesses, no matter what their size or purpose, to join us on this journey and is looking forward to seeing momentum grow in the coming months.â
A source close to the Princess said: âShe is excited about it. Action is so important for her, so having eight of the most important businesses in Britain come forward to make the case to their fellow business leaders is exciting to her. Itâs a priority going forward.â
The report is the result of six months of research into how businesses can better prioritise children in the most crucial stage of their lives between birth and five.
Taskforce members â Aviva, The Co-operative Group, Deloitte, Iceland Foods, IKEA, The LEGO Group, NatWest and Unilever UK â have identified key opportunities for firms to help their workforce, whether they be a small coffee shop in Wolverhampton or a major international corporation.
Kate was last seen in public on Christmas day. Pictured with Princess Charlotte, Prince George, Prince William, Prince Louise and Mia Tindall
It argues proper investment in the field could generate more than ÂŁ45.5 billion for the economy, including ÂŁ12.2 billion from helping improve peopleâs social and emotional skills in the earliest years, a ÂŁ16.1 billion saving in public funds on remedial help for those who have adverse childhood experiences and ÂŁ17.2 billion from supporting working parents, particularly with more affordable childcare.
The reportsâ authors also set out how âbuilding a cultureâ that prioritises early childhood within businesses, local communities and wider society is crucial in preventing a raft of social, health and mental issues in later life.
This includes offering parents and carers greater practical support, resources and flexibility with their work, and better access to quality, affordable and reliable early childhood education and care.
And it issued a âmajor rallying callâ to their fellow business leaders across the country to stand with them and the princess.
Firms such as The Co-op have already committed to raising ÂŁ5 million over the next five years to create more than 600 apprenticeships, while NatWet is extending its lending target for the child care sector to ÂŁ100 million.
In a joint statement the eight inaugural taskforce members said: âLast year the Princess of Wales brought us together. She asked us to think radically about our approach to early childhood and the golden opportunity it presents to transform the lives of childrenâŚ
âIf we get this right, the results for business, for the economy and for society are clear for all to see. â
Mr Guy added: âTomorrow some of the most significant businesses in Britain will be joining forces to deliver a âmajor early years rallying callâ to their fellow business leaders across the country ⌠urging their peers to stand with them, the Centre for Early Childhood, and The Princess to help transform the way our country supports the vital early years.
âThrough a landmark report and by announcing the first tranche of initiatives they have developed, Taskforce members are stepping forward to make the case forhy other businesses need to act alongside them â for the good of the country now and in the future, including to unlock an enormous ÂŁ45bn economic return for Britain. â